About Brent Welborn

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So far Brent Welborn has created 49 blog entries.

Reflections from Aileron’s Team

2020-05-30T13:51:42-04:00Aileron News, Business Structure, Culture, Leadership, Organizational Performance, People Development, Strategy|

June 1, 2020 The Next Normal: Reopening Aileron’s Campus Thoughts by Sara Wiggershaus, Client Services Manager Today Aileron is opening our doors (granted, in a much different, limited, and nuanced way) for the first time in more than two months. It’s a day we’ve been looking forward to for weeks, and one we’ve been planning for since we initially [ Read More ]

Riding the Emotional Roller Coaster

2021-02-04T15:27:53-05:00Culture, Leadership|

March 23, 2020 Thoughts by Joni Fedders, President of Aileron The past couple of weeks have been filled with ups and downs. Unfortunately, there’s no rulebook or blueprint for how to navigate a global pandemic, rapidly shift how you operate your business, and lead your team through mass, unprecedented, totally unexpected change. I’m feeling the pain. I’m struggling with [ Read More ]

How to Turn Uncertainty into Action

2022-03-31T14:49:07-04:00Leadership, Strategy|

Uncertainty is one of the most panic-inducing emotions for any business owner. In a climate of fear, anxiety, and unpredictability, you may not be able to see the light at the end of the tunnel – and you’re not alone. Business leaders everywhere are feeling this same feeling, and facing the same question: Where do we go from here? [ Read More ]

Why Storytelling Works

2022-03-31T14:56:46-04:00Leadership, Strategy|

“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” – Joe Lazauskas and Shane Snow, “The Storytelling Edge” How many times have you been victim to a boring presentation that’s accompanied with dull data [ Read More ]

  • Reflecting on Six Months of Aileron Growth

Reflecting on Six Months of Aileron Growth

2022-03-31T14:49:31-04:00Aileron News, Leadership|

A common phrase at Aileron is, “A lot happens in an Aileron week.” You can only imagine what happens in six months. In this post, Aileron’s Assistant Brand Manager Megan Hershberger shares what she’s learned since joining Aileron in May of 2019.  Nothing Is More Powerful Than Community. Growing up in a small town, I was automatically born into [ Read More ]

How to Spot a Strategy


Most of us never think about the strategy a company has, we just know whether it appeals to us or not. But it’s not hard to identify what a given business’s strategy is. Consider the McDonald’s strategy. Their goal is to sell fast food to make money, but their strategy is clear. It says, “We are going to be [ Read More ]

  • Have You Defined What Your Business Doesn’t Do? | Aileron

Have You Defined What Your Business Doesn’t Do?

2022-06-06T14:36:50-04:00Business Structure, Culture, Leadership, Organizational Performance, People Development, Strategy|

If you never say no, then your strategy is missing a crucial piece. Many businesses work hard to identify and serve a target customer. But knowing which kinds of customers you don’t serve should also be part of your overall strategy. Challenge yourself to answer these questions: When was the last time you gave up a short-term win [ Read More ]

Inside Aileron: Lunch With Our Founder, Clay Mathile

2019-08-06T10:55:29-04:00Leadership, People Development|

Where are you headed? How will you get there? Why does that matter? It’s normal to wrestle with these questions. But where do you take them? For our team, there’s nothing quite like sitting down with our Founder, Clay Mathile. Here’s what Jennifer Rohren (Marketing Coordinator), Dave Dunaway (Business Advisor), and Ashley Mercs (Intern) learned from a recent lunch [ Read More ]

Conscious Leadership at Home: How to Stay Curious, Cheerful, and Content


We’ve all been there. You’re picking up pizza five minutes before your in-laws arrive for dinner because, with the week you had, you had time to either clean the house or cook—not both. Your son just mentioned he needs cupcakes for school tomorrow—looks like you’ll be baking all night. Seeing others’ New Year’s resolutions just makes you grumpy because [ Read More ]

You’re Not Alone: The Value of Asking for Help

2022-03-31T14:51:58-04:00Business Structure, Culture, Leadership, Organizational Performance, People Development, Strategy|

It can feel lonely at the top. You’re giving your all, but it doesn’t feel like enough. You’ve poured your heart into your work, and you love what you do. But you’re tired, too. When things get tough, who can you turn to? It feels like no one understands what you’re going through. Recently, we sat down with Aileron [ Read More ]

How to Be the Leader Your Employees Need


Without positive, self-aware, life-giving leaders, organizations and employees fail to flourish. Effective leaders create healthier, more productive employees, reducing burnout, anxiety, sick leave, and stress. And with 52.3% of employees reporting job dissatisfaction, we have some work to do. But how do you become the kind of leader that your employees need? Develop the following characteristics to become the [ Read More ]

Five Steps to Escaping the Gap Trap

2019-09-03T15:58:44-04:00Business Structure, Culture, Leadership, Organizational Performance, People Development, Strategy|

If you're a manager working overtime to make up for your team's shortcomings, you probably don't have time to help your employees improve their own skills. You know that half a manager's job is people development, but you just don't have the time. I wrote earlier about the dangers of being caught in the Gap Trap. You seem to [ Read More ]

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